In the 1980s, waterproof makeup was not as common as it is today. There were a few brands that made waterproof products, but they were not as widely available or well-known as they are now. Waterproof makeup was mostly used by people who worked in water or had to be in water often, such as lifeguards and swimmers.
It was also used by people with oily skin, because it helped to keep the makeup from smudging and running.
Did waterproof makeup exist in the 80s? The answer is a resounding yes! Waterproof mascara, eyeliner, and even foundation were all available in the 80s – and they were pretty popular, too.
If you wanted to achieve a long-lasting, water-resistant look, then waterproof makeup was definitely the way to go.
Interestingly enough, though, waterproof makeup wasn’t always as effective as it is today. In fact, many women found that their waterproof makeup would often start to run and smudge after just a few hours of wear.
But thanks to advances in formulation and technology, today’s waterproof makeup products are much more reliable – and they can help you create a flawless look that will last all day long.
Contents
- 1980S Makeup History
- Makeup Brands That Don’T Exist Anymore
- 1980S Foundation Makeup
- Old Makeup Brands List
- When was Waterproof Makeup Invented?
- What Kind of Makeup was Popular in the 1980S?
- What Did Makeup Look Like in the 80’S?
- Did People in the 80S Wear Eyeliner?
- Cosmetics Commercials 1980s & 1990s
- Conclusion
1980S Makeup History
In the 1980s, makeup became more about individual style and expression. Women began to experiment with new looks, colors, and techniques. The goal was no longer just to look polished and perfect; it was to stand out from the crowd.
One of the most popular makeup trends of the 1980s was bold eyeshadow. Women would use bright colors like blue, purple, and pink to create dramatic looks. They would also often extend their eyeshadow up into their brows for an even more striking effect.
Another common technique was to apply a light eyeshadow shade all over the lid, followed by a darker shade in the crease. This created depth and dimension that could make any eye look stunning.
Another big trend in 1980s makeup was big hair.
Hair stylists would use curling irons and backcombing to create huge, voluminous styles that were full of body and movement.
Makeup Brands That Don’T Exist Anymore
In the world of makeup, things come and go all the time. Brands pop up and then fizzle out just as quickly. Here are some notable brands that have come and gone over the years.
One of the most recent casualties is CoverGirl Queen Collection. This line was specifically for women of color and featured foundations, powders, concealers, and lipsticks. The brand was around for about 10 years before being discontinued in 2016.
Another brand that fell by the wayside is Hard Candy. This edgy makeup line was popular in the early 2000s but gradually disappeared from store shelves over the past few years.
Rimmel London also had a good run but ultimately failed to keep up with changing trends.
The brand was founded in 1834 and was once one of the most popular drugstore makeup lines in America. However, it slowly lost its luster over time and was eventually discontinued in 2017.
1980S Foundation Makeup
In the 1980s, foundation makeup was all about creating a smooth, even complexion. Women wanted their skin to look perfect, so they would use foundation to cover up any blemishes or imperfections. Foundation was usually applied with a damp sponge or brush, and then blended into the skin using circular motions.
There were many different formulas of foundation available in the 1980s, from heavy-duty coverage foundations to lighter tinted moisturizers. Women could also choose from a variety of finishes, depending on their desired look. Some women went for a natural matte finish, while others wanted a dewy glow.
One of the most popular foundation brands in the 1980s was Max Factor Pan-Cake Makeup. This thick cream provided full coverage and came in a range of shades to suit all skin tones. It was applied with a special sponge that helped to create an even finish.
Another popular foundation brand was Estee Lauder Double Wear, which promised 16 hours of wear without touch ups!
So whatever your desired look may be, there was definitely a foundation out there in the 1980s that could help you achieve it!
Old Makeup Brands List
There are many old makeup brands that are no longer in production. Some of these brands have been replaced by newer, more popular brands while others have simply gone out of business. While it may be difficult to find some of these older brands, they can still be found online or in vintage stores.
Here is a list of some old makeup brands:
1. Maybelline
2. L’Oreal
3. Revlon
4. CoverGirl
5. Max Factor
6. Elizabeth Arden
When was Waterproof Makeup Invented?
Waterproof makeup was invented in the 1970s. It was created to resist water and sweat, and it quickly became a favorite among athletes and people who live in hot climates. Waterproof makeup is made with special ingredients that help it adhere to skin better, so it doesn’t come off easily when you’re sweating or swimming.
If you’re looking for a long-lasting, waterproof makeup option, be sure to check out products from brands like Clinique, MAC, and Estee Lauder.
What Kind of Makeup was Popular in the 1980S?
In the 1980s, makeup was all about trying to look natural. This meant that foundations were usually light-colored with a dewy finish. Powder was used sparingly, if at all.
The goal was to create an even skin tone without looking like you were wearing any makeup.
Blush was applied to the apples of the cheeks and blended up towards the hairline. The most popular shades were pinks and peaches.
Eyeshadow was usually in earth tones like browns and greens. Again, the focus was on keeping things looking natural. Mascara and eyeliner were used to accentuate the eyes but not overpower them.
Lips were often left bare or just glossed over with clear or nude-colored lip gloss. If color was used, it tended to be a soft pink or peach shade. In general, less is more when it came to 1980s makeup!
What Did Makeup Look Like in the 80’S?
In the 1980s, makeup was all about bright colors and bold looks. Women wore lots of eyeliner and mascara to create a dramatic effect, and they often used bright eye shadow shades like blue, purple, or pink. Lipstick was also very popular in the 80s, and women often wore dark shades like red or plum.
blush was another important part of the 80s makeup look, and women would often use shimmery bronzer to contour their face.
Did People in the 80S Wear Eyeliner?
Yes, people in the 80s wore eyeliner. The most popular type of eyeliner during this decade was liquid liner, which was applied with a brush. This type of liner was often used to create dramatic looks, such as winged or cat eye liner.
Pencil liners were also popular during this time, and they were often used to tightline the eyes, which is a technique that is still used today.
Cosmetics Commercials 1980s & 1990s
Conclusion
In the 1980s, waterproof makeup was not as common as it is today. There were a few products on the market, but they were not as advanced as they are now. Waterproof makeup is now more accessible and easy to use than ever before.